Odense Robotics Newsletter
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Odense Robotics unveils new brand story
Photo: Odense Robotics.
 
Today Odense Robotics announces the launch of a new brand story that aims to reach even more audiences globally by taking a human perspective on the industry.  
 
Under the new payoff “Where robot heroes grow”, the brand story celebrates the many individuals working around Odense with robotics and automation as the true heroes of the industry. Through authentic stories, the branding portrays the passion for innovation and entrepreneurship that inspires the cluster’s 3,200+ employees to redefine technology and bring innovation to life every day.   
 
“Behind every innovation here in Odense Robotics are talented people who are passionate about technology and business. The new brand takes a human perspective on the industry, focusing on the many outstanding individuals and teams in Odense’s robotic and automation community. Their daily efforts to develop and commercialise new technologies enable people worldwide to work smarter and businesses to grow stronger. They’re our real, everyday heroes – and now it’s time to give them recognition,” says Mikkel Christoffersen, Head of the cluster organisation Odense Robotics.
Denmark’s powerhouse for robotics and automation
Photo text: The map shows us where in the country we find the highest concentration of employment in manufacturing companies. The concentration is the highest on Funen, where most new companies sprout. Source: Region of Southern Denmark.
 
New report from the Region of Southern Denmark shows Funen as Denmark’s powerhouse for robotics and automation production and development. 
 
The Danish robot and automation industry is developing and growing fast with the introduction of innovative new technologies and leading positions in global markets. And it’s Funen that is driving development. Collaborative robots were invented on Funen and Universal Robots dominated 71% of the world market in 2017.
 
”According to the analysis, the market potential for collaborative robots is colossal and so far it’s the companies on Funen who are in the lead, as they cover more than the majority of the market. With an annual growth of 50%, collaborative robots are expected to grow to 13 bn. USD and reach 600,000 units annually by 2027,” says Martin Jespersen, Project Manager Business Intelligence, Odense Robotics.
New faces in the Odense Robotics StartUp Hub
Photo: Tendo, Happtec, Ztove, FarmDroid, Purple Robotics and Lorenz Technology.
 
Several StartUp Hub companies have recently left the nest as entrepreneurs ready to conquer their markets, while new startups have entered the Hub eager to start making their ideas come to life. The accelerator programme supplies the companies with everything from business advice to practical assistance in developing prototypes and third party assistance from i.e patent agents. Let’s take a look at the three companies leaving, Purple Robotics, Tendo and Ztove and the three startups entering the Hub, Lorenz Technology, FarmDroid and Happtec.
 
September saw the addition of three new startups in the StartUp Hub while three promising companies left, all tuned to the global robotics scene and fit for growth. Since Purple Robotics entered the Hub one year ago, they have been running full steam ahead. Three former Universal Robots employees, they entered the Hub more experienced than some and before they left had two patented products, their vacuum gripper and their quick-change interface for collaborative tooling. On their last official day in the Hub, OnRobot announced that they had acquired the company. The Purple Robotics team will now join the OnRobot family as part of their development department.
 
“It’s great to see yet another company from our robotics incubator fully-fledged and equipped for growth. It’s pivotal to the progress of the robotics cluster on Funen that we succeed in creating a topnotch framework for the very best of our entrepreneurs. We need to help these promising startups become successful and experienced companies in order for us to support the ambition that is to make the robotics ecosystem on Funen the world leader in the development and application of robots”, says Peter Rahbæk Juel, Mayor of Odense.
EVENTS
 20/9 Jobmesse Fyn, Odense.
24-25/9 Tech BBQ, Copenhagen. And claim the special 30% discount for our newsletter readers here
 
26-27/9 European Business Forum 2018, Odense.
 
10-11/10 DSE Fair, Aalborg. 
30/10 Internship & Project Day, Odense.
 22/11 RoboSupply, Odense.
OTHER NEWS
 
New companies in the cluster
 
Production and automation: CNC machining and industry robots. 
 
Consultancy in strategy, IT, robots and automation. 
 
R&D, production, marketing and support to Yaskawas’s industrial robots for the printing industry. 
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